Hello, I’m Mark Sloan and I love design and UX
I have over 20 years experience leading teams large and small make desirable and effective products. I am a teacher at heart, love design, attack problems strategically, leverage my Computer Science degree to bridge design and development teams, and become an expert on my clients’ products.
20+ years
UX Design, Strategy, Research
4 years
UCLA Extension Instructor
Case Studies
This section highlights key projects, showcasing creativity, expertise, and the value delivered through our work.
Acura was relaunching the NSX supercar that had proven the brand could compete on performance. With this they needed to relaunch their brand and conduct a complete redesign and replatform for their site and purchase tools. My team improved dealer leads by $50+ million in value, JD Power Rankings jumped highest of competition, and won Best Build and Price Tool for industry.
Acura
Intel needed to rethink how their sites to make their products clearer and paths for customers easier. My team redesigned and developed a new strategic architecture for all of Intel.com including Products, consolidation of Developer portals, B2B showcase platform, new search platform with personalization, as well as largest brand identity update in over a decade dramatically changing their marketing.
Intel
VIZIO wanted to expand beyond TVs and become a full ecosystem of devices and services using Android as a foundation. I led the design team that created a design system based on early versions of Android that would span their TVs, tablets, and mobile phones as well as custom apps for remote control features, camera, and more, detailing a cross platform design system that had to work on multiple types of devices with dramatically varying capabilities.
Vizio
Union Bank’s digital team was looking for innovative ways to push their brand PurePoint further, quickly. My team joined forces with their leadership team for a 1 week intensive workshop to create a prototype that secured funding for a full design phase that we developed into a new banking product for the industry.
Purepoint
Disney needed to rethink their portfolio of products and get their platforms off of Flash. This prompted the need for a new content management system and a complete redesign, new business strategy, and site architecture. I led the design team to create a unified Disney.com site that leveraged tent pole movies and franchises to prop up smaller properties and business unit budgets to amplify all together.
Disney
The Oprah Winfrey Show had announced the end of its run, but Harpo properties had grown well beyond the single show. I led the development of a new site strategy, information architecture, and redesign to meet the needs of multiple business units and content categories, helping Oprah.com become a platform for the future, beyond the show.
Oprah
Clients
Feedback and Recognition
This section highlights positive testimonials from clients and team members to give you a better sense of how I work. https://www.linkedin.com/in/marksloanla/
Mark Sloan is one of the best creative directors l’ve ever had the pleasure of working with. Mark is a hands-on CD, because he’s in the details, he understands the whole problem. Mark consistently brings ingenuity coupled with context. It is a powerful combination.
Norville Parchment
Intel, Experience Design Team Lead
I had the good fortune of working on Mark’s team for the past four years. In that time, I learned so much from him:
– He demonstrated how to define clear goals and then align the team’s efforts to achieve them.
– He modeled the power of asking insightful questions at the right time.
– He emphasized the importance of gathering input from all team members – not only to give everyone a voice, but to tackle problems from every angle.
– He constantly challenged us to recognize our own blindspots and adapt accordingly.
Mark thinks both strategically and tactically, leveraging diverse insights to craft holistic, impactful solutions. His contributions always exceeded the sum of their parts. I’m confident he will bring this same vision, dedication, and inspirational leadership to the next team fortunate enough to work with him!
Sarah Spitler
Publicis Sapient, Experience Design
Mark is the smart and calm creative force you want on your team. I had the pleasure of working with Mark for a few years on a large high profile technology client and program. His background of UX, design, research, and information architecture provides Mark with a unique set of tools to accomplish anything as a creative director. He provides multifaceted thoughtful design approaches while incorporating architectural considerations.
Mark also has impressive leadership skills. He encourages everyone on the team to challenge themselves, while giving them any support needed to accomplish their goals. He provides his design team with the leeway to come up with design solutions, and is able to add to and enhance those ideas with his team before presenting to the client.
Our clients always depend and count on Mark to provide insight and recommendations that will lead their product and company to success. He genuinely loves learning about technology and is constantly sharing the latest updates with the team and client. Mark is great to work with on original pitches as well; it is amazing to see what he is able propose, with even under time and project constraints.
Holly Meyers
Publicis Sapient, Design Program Manager
Resume
Creative Director, Publicis Sapient
Los Angeles, CA
August 2015 – August 2024
Creative and strategic lead for multiple projects across various industries including clients Intel, Acura, Honda, Union Bank, and Discover.
• Led complete redesign of Intel.com for Products, Partner Program, Developer Program, My Intel, and product launches for premier Intel products Arc Graphics, Core Ultra Processors, and Xeon 4th and 5th Gen.
• Led Intel.com rebranding across Intel.com for their new Spark based identity from VML.
• Implemented new search engine Coveo, working hand-in-hand with their developer team to implement new features. Led Search team strategy and research, implementing AI and personalization features.
• Directed Acura.com redesign and replatform for rebrand efforts with the launch of the NSX super car and jumped 12 spots in the JD Power automotive rankings to number 8 providing over $50 million in dealership leads value.
• Created Acura prototype and led design team for Build and Price tool that won JD Power Best-in-Class for automotive. Analyzed Acura’s database system and created pseudo-code with presentation to prove to Honda and Acura leadership that changes to the build tool were possible.
• Became design leader for Honda.com as well and within 6 months of work Honda’s JD Power Ranking rose from 30th out of 32, to matching the industry average on both desktop and mobile.
Sr. UX Designer, Media Arts Lab
Los Angeles, CA
December 2013 – August 2015
I was the lead for User Experience at MAL and guided all work on the consumer journey as well as digital and social advertising efforts. Work spanned multiple product launches including the Apple Watch, Apple Music, Apple TV, the iPhone 6, as well as special projects working with Lee Clow.
• Developed new interaction models for ad units to launch the first iteration of the Apple Watch.
• Designed app model for Apple Music proposal including integrated commerce, ticketing, social media for artists, karaoke, and more.
• Special projects working with Lee Clow for Laurene Powell Jobs “Super School” initiative, the creation of a new campaign “Nature is Speaking” for Conservation International voiced by Harrison Ford, and custom website designs for award winning author Mona Simpson (Steve Job’s sister).
UX Instructor, UCLA Extension
Los Angeles, CA
January 2012 – March 2015
Instructor for UX Design covering research, design, and user testing, helping create new UX certificate program. 12 week course with weekly lectures and project based
Creative Director, Publicis Sapient
Los Angeles, CA
August 2015 – August 2024
This is the third job description, focusing on core responsibilities and skills.
Creative Director, Publicis Sapient
Los Angeles, CA
August 2015 – August 2024
This is the third job description, focusing on core responsibilities and skills.